Storytelling

As a communications consultant and content creator, I help international organisations take their storytelling to the next level, particularly in the areas of international relations, sustainability and self-management.

My journalistic research in countries such as Pakistan, Armenia, Zimbabwe and Cambodia has shown me how powerful storytelling can bring about lasting, positive change. These experiences flow into my work as a communications consultant. I help purpose brands to communicate their messages effectively and convincingly so that they are remembered for a long time.

With a bachelor's degree in cultural studies, a bachelor's degree in business administration and a master's degree in international relations as well as intercultural training as a trainer and journalist, I bring a wide range of expertise to the table. As a traveller and reporter, I have over a decade of experience abroad in more than 60 countries. This experience enables me to look at complex issues from different angles, recognise connections and potential and find solutions.

With my creative and analytical heart, I inspire people for effective storytelling, follow my intuition and have our goals in mind. Fun and joy are also a must. Curiosity and empowerment drive me, combined with out-of-the-box thinking that motivates teams and inspires them to explore new avenues.

My offer: Communication consulting and content creation

Communication consulting
→ Conception, organisation and implementation of storytelling workshops and intercultural trainings
→ Location analysis on storytelling and culture
→ Internal and external corporate communications
→ Master storytelling with a focus on success stories and developing narratives

Content creation
→ Internal and external communication, expertise: reports and vivid storytelling of your message
→ Creation of detailed dossiers and reports
→ Proofreading

Do you have any other ideas for a collaboration? I look forward to getting to know your current project.

 

Reference projects

COMMUNICATIONS CONSULTANT

Communications Consultant at Storywerk Berlin (since August 2022): Communication, training design and master storytelling for value-oriented international organisations

Internship in Corporate Communications (Consulting) at GIZ (November-May 2022)

WORKSHOPS / TRAINER

Conception and realisation of workshops at the Reporter-Akademie Berlin with Michael Obert (2017-2020). Among other things, organisation of the reportage workshop for journalists from West Africa with the Naumann Foundation and several times trainer for self-management workshops for Freischreiber.

 

SPEAKER

Audience-voted winner of the Globetrotter Travel Slam Cologne XL (January 2023) for my presentation ‘Solo from Cape Town across Africa to Kilimanjaro’

Speaker at the International Journalists' Conference in Lahore, Pakistan (December 2017)

 

CONTENT CREATION

Social media postings for Michael Obert Coaching for LinkedIn and Facebook (September 2022 - September 2024)

Documentation and communication of the Ashoka community meeting (September 2021)

Communication at the Reporter Academy Berlin (January 2017 - December 2020)

 

RESEARCH & EDITING

Editing of and detailed dossiers on life vision and mobility for Michael Obert (2018)

30-page index for the TAGESSPIEGEL Landpartie about restaurants, farms and farm festivals, restaurants in Berlin's surrounding area (2018)

FILMPRODUCTION

Production assistant on the short film TARIQ

Production: Gaugerfilm; Regie: Ersin Cilesiz; Camera: Mateusz Smolka; Shoot: Teneriffa (2016)

 

EVENTS

Conception, planning and realisation of a workshop discussion with Michael Obert about his Libya research. With the Reporter Academy Berlin, Amnesty International and the Riffreporter
(November 2017)

Excerpt from the self-management crash course: What is really important to you?

References

‘Over the past three years, I have found Luisa Willmann to be extremely open, critical, independent and absolutely reliable. Luisa Willmann is enthusiastically active in all areas of the Reporter Academy Berlin, she supports me in my journalistic work, creates topic-specific research dossiers and edits my texts to a high standard. Her reports testify to her journalistic talent, her excellent feel for language, a passionate closeness to interesting people and a burning curiosity about the world. She is extremely team-orientated and is highly appreciated by our participants and partners for her friendly manner.’
- Michael Obert, foreign reporter and founder of the Reporter Academy Berlin and Managing Director of Storywerk

‘Luisa was a wonderful participant at Travel Sam. Her courageous trip to Africa was informative and VERY entertaining. We are already looking forward to her next appearance!’
- Frank Lustig, organiser of the Travel Slam

‘Luisa showed us participants a concept of self-organisation that allows me to work in harmony with myself and not constantly against myself: with my resources, my energy, my sense of order. And with lots of practical tips and tools. As a seminar leader, she coordinated clearly and reliably with us freelance writers in advance, so that our effort was minimal and the seminar went smoothly. Many thanks for that!’
- Carolina Torres, journalist and Freischreiber employee

‘Luisa did an amazing storytelling workshop for digital nomads in Selina Manuel Antonio (Costa Rica). I invited her to do it and she accepted inmediately with joy! Full of compromise, passion, generosity and dedication, Luisa invited us to participate actively and shared with us lots of key elements to write a great story. The workshop was extremely helpful and inspiring for all of us! Thank you, Luisa!’
- Mel Ghertner, human rights lawyer and former Community Manager of Selina

‘I got to know Luisa Willmann at the Reporter Academy as a very committed and determined organiser. She was always on track, but always maintained just the right balance between closeness and distance to the participants. Luisa Willmann shines from within - her positive nature always inspires others.’
- Sabrina Mazzola, journalist

‘Luisa Willmann is not only a great journalist, researcher and storyteller, she also has a good eye for editing other authors' texts. As a sparring partner for our texts, I was able to benefit greatly from her judgement. When you consult Luisa, texts get better.’
- Christoph Wöhrle, journalist

‘Luisa Willmann is an extremely committed, informed and interested journalist with a fresh view of the world. She researches accurately, intensively and quickly. Her topic ideas and stories have always been an enrichment for us.’
- Cornelia Fuchs, Head of the Stern Foreign Department

‘Curiosity is perhaps the most important quality in the journalistic profession. And if anyone is curious, it's Luisa Willmann. She chooses her topics in places where research hurts and always wants to get as close as possible to her protagonists. By reading her texts, we enter distant worlds: the experiences of women in Armenia who are pressurised into abortion, orphans in Cambodia or young people at risk of suicide in Tübingen. I don't know where Luisa Willmann gets the energy for her research projects. But we can look forward to seeing where she takes us next!’
- Tilman Wörtz, reporter for Zeitenspiegel Reportagen and former head of the Reutlingen Reportage School

‘Working with Luisa Willmann was a great time that I miss very much. Luisa Willmann is highly professional, creative, intelligent and always to the point when it matters, and also a wonderful person in her private life.’
- Sabrina Bergler, long-time employee at Gaugerfilm

‘We are delighted that Luisa Willmann took part in our intercultural trainer training programme and successfully completed it with the DVWO certificate. She combines her work as a journalist with that of a trainer in a fascinating way. This expresses the passion with which she conveys the rich diversity of the world's cultures to her readers and participants alike.’
- Wolfgang Jockusch, Managing Director of BAMIK GmbH, Berlin